VIDA is harnessing the power of the Internet and digital printing to democratize art through fashion. VIDA keeps prices low by cutting middle men out of the supply chain and holding little inventory

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Traditional fabric printing requires months of set up time and minimum order of at least a few thousand yards. With Digital Fabric Printing, we can print unique designs on fabric at scale really quickly.

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VIDA connects artists with craftspeople and manufacturers to source and design products. The company launches with a selection of scarves and tops with designs from global designers. The use of direct-to-fabric digital printing enables VIDA to produce one-of-a-kind items at scale.

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VIDA is... bringing real-world benefits to the people working on its products. VIDA goes beyond monetary compensation; scarf-makers in Karachi, Pakistan, for instance, earn literacy classes...

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The startup chose a pretty good time to launch. With the holidays right around the corner, a $40 scarf is one of the more no-brainer gifts out there. And if it's doing some good in the world, all the better.

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[VIDA] shopper is someone who is well traveled, she's inquisitive, she's thoughtful, [and] every product she brings into her life, she's mindful of how it was made.

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