VIDA and the San Francisco Museum of Modern Art began our partnership in 2016. VIDA is honored to be a MOMA partner for elevated, high-quality art-inspired pieces. Together we have developed SFMOMA branded products as well as an exclusive line of scarves, featuring legendary art from the iconic Jackson Pollock, Alexander Calder, and Cy Twombly. This line has been featured and sold at the SFMOMA Museum Store in downtown San Francisco as well as in the SFMOMA Gift Shop at San Francisco International Airport.
Reimagining iconic classics as modern wearable art